New Digital Publishing Trends In 2018 (Part II)
1. Write more / write faster
The more books you have, the more cost-effective your marketing as an ROI is used for several books. Authors such as Diane Gabaldon and George RR Martin are dinosaurs - the last of the dying breeds of authors who have the luxury of taking years to write a book. If you start to see success, think about what you can hire to give yourself more time to produce new products. If you are new to your career, focus on ways to become more productive. Will the story complement the existing series and give you a new product on the market, working on a longer novel?
2. The influence of Blockchain
Not so long ago, the interest in the Bitcoin formation score with a large degree of formation probably provoked the FOMO condition of the people, but interest in technologies resting in its base - the source chain, is capable of exerting a colossal influence on publishers and advertisers. This method of crypto-currencies not only makes it possible to monetize media content productively, however, according to Daniel Newman's speeches in Forbes, this can help to reduce current difficulties with targeting in advertising. "Since the chain is skewed and encrypted, firms have every chance to freely establish, they consider a unit of society as they consider their own ads, members of their own purposeful audience, or in any way do not protect a huge number in marketing campaigns any time," Newman wrote.
3. Artificial intelligence
Artificial intelligence or AI is not a hot fashionable word. We use it somehow in our daily life when you think about Google Maps, Siri, Google Assistant or Alexa, and every year it affects more and more industries. AI has become the backbone of digital advertising, but the way it affects the main publications is still ambiguous, albeit with great potential, as it goes from the beginner to the mainstream in the coming years. One of the main obstacles for publishers is the opening of books, ie, the search for the right audience for a title or reader who discovers what she needs. Recommendations on online books on many retail sites currently use some form of AI that guess recommendations based on past purchases and viewing. But audience satisfaction is still insignificant; The Amazon book's recommendation is hardly accurate for the reader, whose taste in reading varies in a wide range. Companies such as Booxby use natural language processing (NLP) and machine learning (ML) to understand the author's unique style (called literary DNA), and then compare it with how the reader feels this style. This artificial DNA derived from AI gives a unique identity to each header, which is then matched with proximity to other names that the user has already read, thereby making an accurate recommendation even if the user does not know how this is achieved. Content recommendations are the largest use of artificial intelligence in publishing, and there are other applications that technology finds, such as the accuracy of search results through machine learning and semantics, short reviews and summaries made from consistent and accurate fragments of text (particularly useful in scientific and scientific content), customer service using AI chats, optimization of marketing in social networks and automation and optimization of workflow processes publications.
4. 5G (4).
In this way, just like the size of the information generated by IoT, will lead to a failure of information, this will also lead to this, that mobile providers will move more rapidly than if, or earlier - up to 5G. The degree of hyperconnection, predicted by users for today, does not save enough of a site for the purpose of moving along the road 5G, but do not worry very much. The transformation into 5G does not happen in any way, and at best this will probably be in the best case in the course of the next years. This year Gigabit LTE notice (a stage among the current LTE and 5G), what creates jumps with devices with Samsung and Sony. To date, most of the movements of Gigabit LTE are equipped with Qualcomm Snapdragon technology, but others will no doubt try to take part in this rapidly increasing bargain of mobile devices.
